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The platform is rolling out a fresh option that enables them to cut down on the amount of artificial intelligence-produced content appearing in their streams. This initiative comes as the company revealed that it currently hosts more than 1 billion AI videos.

Pilot Phase and Launch

The update is in a pilot phase over the following weeks before a full-scale launch. This advancement comes amid a increase in AI content, spurred by recent video-generation tools.

AI Proliferation Online

Studies have shown that nearly 10% of the most rapidly expanding channels on another major platform exclusively feature AI-generated videos. A significant portion of this material is deemed low-quality AI content, a term for poor-quality, bulk-generated content that is typically nonsensical or bizarre.

Based on user feedback that numerous viewers appreciate content made with AI tools, including digital art to science explainers, and we want to give people the option to increase or decrease of that, according to their own likes,” commented a spokesperson.

AI on the Platform

The service shared that there are currently over a billion videos on its network labeled as artificially created. In total, in excess of 100 m media items are submitted to the service daily, making AI content a relatively small part of its total content library.

User Control Features

Members will be able to decrease or raise the amount of AI content they watch by opening the content preference option in the platform and selecting AI-made media. Further subjects that can already be adjusted under the tool cover politics, clothing, cosmetics, and choreography.

AI Disclosure Rules

The platform’s policies mandate content makers to tag lifelike AI-made content, and it forbids dangerous deepfakes of public figures or emergencies. Any believable AI video that is without a tag can be taken down under its terms of service.

In addition, the service will now attach an “AI-made” tag to content created with its built-in AI features, or flagged by an industry-wide initiative for spotting artificial media. This measure is aimed to stop users from seeking to bypass the disclosure requirement.

Responsible AI Funding

The platform is also introducing a $2m AI literacy fund for professionals and organizations to produce educational content about ethical AI use. This initiative will benefit charitable organizations focused on educating coding and technology.

Platform Protection

The video-sharing app has supported its safety measures, amid discussion over intentions to lay off numerous safety staff in Britain. TikTok is planning to reduce 439 jobs in its trust and safety department in its British office, with labor groups and digital protection specialists raising concerns that staff are being displaced by AI moderation.

A senior executive explained that staff-based oversight would remain essential, but AI can shield workers by eliminating the most distressing content before it gets reviewed by people. TikTok stated a 76% decrease in disturbing and violent content reviewed by human moderators over the past year due to the use of its AI tools.

“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have humans as involved in the system, but we further consider it’s highly necessary to reduce exposure to unsafe media as rapidly, which is where a extensive automated help is making a difference process content quickly.”